Städel Museum Frankfurt: Frankfurt is building the new Stäedel

This campaign aimed to raise €5m in funds from members of the public to build an extension to a museum in Frankfurt, Germany.

Städel Museum Frankfurt: Frankfurt is building the new Stäedel

Ogilvy Germany Frankfurt

Advertiser: Städel Museum FrankfurtBrand: Städel Museum FrankfurtCountry: Germany

Objectives

The renowned Frankfurt Städel Museum desperately needed more space to showcase the many treasures languishing in its archives. The planned extension to the museum was budgeted at a total of 30 million Euros. 5 million Euros had to be raised during the building phase of just over 2 years, until the beginning of 2012, with a public fund-raising campaign (Source: internal calculations Staedel Museum). Thus, we needed to mobilise the whole city of Frankfurt....

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