Air New Zealand: The Kiwi Sceptics - How branded content sold airline seats
Host Sydney
Advertiser: Air New ZealandBrand: Air New ZealandCountry: Australia
Objectives
There are low margin businesses. And then there are airlines.
Last year, the International Air Transport Association estimated that the $716b global industry would turn a profit of just $4.3b (0.6%).1
High fuel costs, heavy taxes and planes that need to fly whether they're full or not mean every single dollar consumers spend in this category is highly fought over.
The competition is particularly intense in Australia, an isolated island...