Coca-Cola: Security Cameras

In this campaign, Cola-Cola, the soft drink brand, challenged people's general fear and mistrust of others by creating a video compilation of real-life security camera footage showing spontaneous acts of kindness and generosity.

Coca-Cola: Security Cameras

Wunderman Buenos Aires

Advertiser: The Coca-Cola CompanyBrand: Coca-ColaCountry: Argentina

Objectives

As an iconic brand associated with optimism, Coca-Cola has forever invited people to think and act positively, issuing messages that are culturally relevant for each moment in history.

The objective for this campaign was to voice an optimistic message that would be culturally relevant for Argentina and the wider world at a time of economic uncertainty.

Strategy

After conducting global research, fear and a lack of trust in others were identified as the dominant tensions of today's world. People perceive the stranger as...

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