Curators of Sweden
Volontaire Stockholm
Advertiser: Swedish Institute/VisitSwedenBrand: Curators of SwedenCountry: Sweden
Objectives
Sweden is known for IKEA and meatballs. In the US a lot of people confuse us with Switzerland. Being a small country with small financial resources, we have to act smarter, creating relevant, newsworthy ideas that spread themselves globally without a given media budget.
Overall Objective: Change the world's perception of Sweden by adding new perspectives and thus position Sweden as a progressive country. Put the core values (open, authentic, innovative and caring) into action.
Specific Objectives (within 6 months)
- Create real...