Comfort: Plumbers without borders

Comfort, Sweden's largest confederation of plumbers, used this campaign to generate pride among the franchisees and to establish "social responsibility" as a main focus for the organisation.

Comfort: Plumbers without borders

Prime Stockholm

Advertiser: ComfortBrand: ComfortCountry: Sweden

Objectives

Comfort is Sweden's largest confederation of plumbers, made up of 3000 co-workers in 68 bathroom stores and 130 franchise companies. Over the last five years, Comfort has grown larger, but since they generally do not utilize communication as a whole, many co-workers have only a vague feeling of what Comfort stands for.

In fact, in spring 2011 their internal tracking showed that co-workers lacked a sense of pride in sharing the company name. Taking pride in your work is probably the most important aspect...

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