ALS Foundation Netherlands: I have already died
Publicis Amsterdam
Advertiser: ALS Foundation NetherlandsBrand: ALS Foundation NetherlandsCountry: The Netherlands
Objectives
ALS or Lou Gehrig's disease is an incurable and deadly disease of the nervous system, that makes your muscles stop one by one. On average patients die within three to five years after being diagnosed. In the Netherlands many people are unaware of the disease and its impact. Only 1.500 Dutch people suffer from ALS. Every year 500 patients die and 500 new patients are diagnosed.
I't s cynical, but the relatively small number of patients...