AT&T: Brackets by six year-olds
BBDO New York
Advertiser: AT&TBrand: AT&TCountry: USA
Objectives
March Madness is the biggest, most fast-paced, and most chaotic sports tournament of its kind. One whose sheer scale makes all others - whether professional or collegiate - pale in comparison, as 68 college basketball teams from all over the country are whittled down to 1 champion over 30 days.
For over 10 years, AT&T has been an official sponsor of March Madness, a title it shares with13 other companies including Coca-Cola, CapitalOne, LG, UPS, and Kraft. Historically, our sponsorship strategy had...