TELUS Optik TV: Eye Eye

This campaign for TELUS, the Canadian telecommunications company, increased sales of its Optik TV and Internet services by focusing on the benefits of the Optik TV personal video recorder (PVR) experience.

TELUS Optik TV: Eye Eye

Taxi Canada Vancouver

Advertiser: TelusBrand: TELUS Optik TVCountry: Canada

Objectives

TELUS has an amazing TV service with Optik TV. In 2011 TELUS challenged TAXI, their Agency of Record and long-standing creative partner, to develop a messaging strategy and TV commercial that would increase sales of Optik TV and Internet, with a heavy emphasis on the benefit of their Optik TV PVR experience.

In 2010 and early 2011, TELUS had already advertised various features of Optik TV (such as Multi tuner, Remote Record, and Facebook on TV) under the umbrella theme...

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