Pima Air & Space Museum: The Great Paper Airplane Project

This campaign for the Pima Air & Space Museum (Pima), an American educational institution that showcases aircraft, created new relevance for a new, younger audience without alienating its older, current visitors.

Pima Air & Space Museum: The Great Paper Airplane Project

BBDO San Francisco

Advertiser: Pima Air & Space MuseumBrand: Pima Air & Space MuseumCountry: USA

Objectives

The Pima Air & Space Museum (Pima), an educational, not-for-profit institution that showcases over 300 aircraft and 125,000 aviation artifacts, found itself in a grim predicament. They had many assets: an incredibly unique collection of aviation icons, global recognition as a mecca for aviation buffs, and a stable, passionate audience that visited at least once a year. However, they also had a potentially crippling vulnerability: Attendance surveys showed that...

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