Pima Air & Space Museum: The Great Paper Airplane Project
BBDO San Francisco
Advertiser: Pima Air & Space MuseumBrand: Pima Air & Space MuseumCountry: USA
Objectives
The Pima Air & Space Museum (Pima), an educational, not-for-profit institution that showcases over 300 aircraft and 125,000 aviation artifacts, found itself in a grim predicament. They had many assets: an incredibly unique collection of aviation icons, global recognition as a mecca for aviation buffs, and a stable, passionate audience that visited at least once a year. However, they also had a potentially crippling vulnerability: Attendance surveys showed that...