Missing Children's Society of Canada: The world's most valuable social network

This campaign centred on the creation of a social media powered search party set up for the Missing Children Society of Canada (MCSC), a Canadian charity.

Missing Children's Society of Canada: The world's most valuable social network

Grey Group Canada Toronto

Advertiser: Missing Children Society Of CanadaBrand: Missing Children's Society of CanadaCountry: Canada

Objectives

The Missing Children Society of Canada (MCSC) is the only organization in Canada committed to the search and rescue of missing kids. They handle an estimated 50,000 reported cases every year and receive no government funding support. As a result, they have limited financial resources for expansive search efforts, let alone advertising to drive awareness and fundraising efforts.

As a result there were four main objectives for...

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