Metropole Orkest: Save an Orchestra

This campaign aimed to increase exposure - and financing - for Metropole Orkest, a Dutch orchestra threatened by government budget cuts in tough economic times.

Metropole Orkest: Save an Orchestra

Havas Worldwide Amsterdam Amstelveen

Advertiser: Metropole OrkestBrand: Metropole OrkestCountry: The Netherlands

Objectives

Interim objectives:

  • Create exposure for the Orchestra and give it a podium to tell their story.In a period of severe budget cuts of the Government endanger literally hundreds of organisations earning media-attention for your own cause is not an easy task. So, in order to get our message across, finding an angle that would give the Metropole Orchestra an unique podium to reach out to the Dutch people was, although an interim objective, the first priority....

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