HEMA Mega Push-up Bra

HEMA, a Dutch discount retailer, wanted to create awareness and grow sales of its latest lingerie product, a mega push-up bra.

HEMA Mega Push-up Bra

Doom & Dickson Amsterdam

Advertiser: HEMABrand: Mega Push-up BraCountry: The Netherlands

Objectives

Business objectives

The mega push-up bra was HEMA's newest product and needed to create the base that could set the brand up for future success in the lingerie market. Our metrics for success were:

  1. To grow sales with an ambitious target in push-up bra sales (index of 103)
  2. To re-establish the brand essence in the lingerie category

Communication objectives

Before success could be measured, it was crucial for us to map out specific goals that demonstrate progress toward the...

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