Art Series Hotels: Steal Banksy
Naked Communications Cremorne
Advertiser: Art Series Hotel GroupBrand: Art Series HotelsCountry: Australia
Objectives
The Art Series Hotels are a group of luxury hotels in Australia, which house an array of sought-after artworks. Each hotel is dedicated to a famous Australian artist (Adam Cullen, Charles Blackman and John Olsen), where guests enjoy a multifaceted art themed experience.
The business traveller segment makes up a large proportion of guests to the hotels, travelling interstate for short stays. This ensures great occupancy rates and return visitation during the 'working year' but posed a...