Yasuni National Park: Sometimes it is better to do nothing

This campaign for the Government of Ecuador sought to protect the nation's bio-diverse but oil-rich Yasuni National Park.

Yasuni National Park: Sometimes it is better to do nothing

Maruri Grey Guayaquil

Advertiser: La Presidencia De La Republica Del EcuadorBrand: Yasuni National ParkCountry: Ecuador

Objectives

Sales Objective:

  • Attracting international contributions, with a target of $ 100 million USD, in a period of 9 months.

Interim Objectives:

  • Our ambitious campaign objective was to (a) impact the world, (b) educate world leaders and nations on the global importance of preserving the unique and irreplaceable value of the natural reserve Yasuní, (c) generating in those leaders and nations the desire to offset the loss of an irreplaceable...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands