April 4th, International Day for Mine Awareness: Lend Your Leg 2012
Proximity Colombia Bogota
Advertiser: Arcangeles FoundationBrand: April 4th, International Day for Mine AwarenessCountry: Colombia
Objectives
- We had to make people aware about the landmine problem in Colombia.
- People needed to be made more sensitive to the fact that there are real victims as a result of landmines.
- But most importantly, for the first time, we needed to make Colombians feel they could do something about this issue, even though it was not a problem that affected most people.
- After the initial stages of the...