The truth about wellness in Japan

This article examines the Japanese approach to wellness, drawing from a study conducted in the US, UK, Brazil, China, South Africa, Turkey, as well as Japan.

The truth about Japanese wellness

Dave McCaughanMcCann WorldGroup Asia Pacific

Wellness is a very personal subject and yet one that has great social consciousness and public awareness.

Maybe it's not surprising that the discussion of what is "wellness" is definitely a "neta" subject. A sticky topic that people find interesting, one on which they want to hear others opinions and share ideas about. Usually when we run focus groups and workshops the stereotype that Japanese people are more reticent to share their views holds true but that was certainly not so with the sessions we ran to ask people...

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