Mind the gap – highlighting the differences between advertisers and consumers in the UK

Lena Roland

This report outlines some of the results from Thinkbox’s latest wave of its TV Nation research, an annual study which tracks attitudes to advertising, brands and media and how accurately marketers understand the motivations and behaviours of UK consumers.

Mind the gap – highlighting the differences between advertisers and consumers in the UK

Lena RolandWarc

The overriding theme of Thinkbox’s TV Nation conference - which took place in London during May 2013 - was that members of the marketing, advertising and media industries are not as in touch with the typical UK consumer as they might like to think.

In demonstration of this, Thinkbox, the marketing body for commercial television in the country, presented the results of the latest wave of its TV Nation research, an annual study which tracks attitudes to advertising, brands and media, and explores...

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