Shopper marketing missions

This paper details UK research reflecting the fact that grocery shoppers' habits are changing, with people shopping more frequently and buying less.

Shopper marketing missions

Neil JenkinsonSt Ives Group

Grocery shoppers' habits are changing. They shop more frequently than before and buy less. So, getting point-of-sale promotion right is paramount.

High-street stores are not the only retailers facing challenges in a tricky trading climate. Grocery retailers, like their high-street counterparts, are coming to terms with irrevocable changes to people's shopping habits.

The UK is no longer a nation of the once-a-week shopping trip. The traditional 'big shop' is being ousted as many consumers opt to buy less on a more regular basis, with location, convenience and price all key. Rather than...

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