Thinking in three dimensions: How businesses can maximise profits and be a force for social good
Mike FollettImperial College Business School
The quest for profit can never be the sole goal of business. Marrying multiple objectives together three-dimensionally is the route to business success.
I blame Milton Friedman. Great thinkers have a tendency to set the terms of a debate, and so determine what's up for discussion and what should be passed over in silence. In 1970, the Nobel Prize-winning economist wrote an article for The New York Timesentitled 'The Social Responsibility of Business is to Increase...