10 truths about advertising

India Wooldridge

This article highlights 10 key truths that the advertising industry itself must face before it can change its public image and attract new talent.

10 truths about advertising

India WooldridgeMcCann Truth Central

Advertising has an image problem and is failing to attract new talent. The industry must believe in itself before it can change perceptions.

The advertising industry has been rapidly changing in recent years. However, this dynamic and enhanced creative environment has not been echoed in the public's perception of the industry. Indeed, advertising is viewed through a somewhat dated lens, an image only further entrenched with the popularity of TV series Mad Men. Recent research from McCann Truth Central, 'The Truth about Advertising' set out to discover what people...

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