CSR IS business

This paper asks what companies can do to regain consumer trust following the 'Great Recession' of 2008.

CSR IS business

Megun AverellHill Holliday

"Now, if you are not in business to improve my life, you are not in business" – Roy Spence, GSD&M

It would have been inconceivable until recently – a goal as ethereal as "improving lives" might have belonged more in a fantasy world than the business world. Before, a good corporate image was a nice-to-have, not enough to incent or prevent purchases. Having been this way for so long, how could the relationship between companies and the people who buy have shifted so dramatically?

In the minds of many, the 'Great Recession' of...

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