Introducing American Boomers: Marketing's most valuable generation

This presentation suggests marketing methods to better access the US Boomer generation, and includes examples from Diamond Foods, Walgreens and Depend.
The Boomers represent a massive opportunity for marketers. Boomers represent 50% of dollar spend and 35% of the US population, but only 10-15% of advertising spend is targeted at them. In five years time Boomers will control 70% of US disposable income. Boomers are increasingly moving towards technology, including social media, online shopping and watching television....

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