Grand Prix Research: The symbiotic relationship between the future winning automotive brand and their ideal research partner
Patricio PaganiInfotools, New ZealandRichard BrookesThe University of Auckland, New Zealand
Practice laps - examining the 'racetrack' conditions of our grand prix: Looking at the challenges of the automotive industry
The global automotive industry faces a growing set of increasingly complex, and converging, challenges. In some respects the future of the industry is not necessarily in their own hands. We will start our paper by examining that racetrack.
At the 2013 Automotive News World Congress, IBM said that "their experience from...