Big Data, Better Decisions: How does business intelligence drive change in the Chinese automotive market?

This paper shows the process of generating an automotive customer repurchase model of customer relationship management in China, based on data warehousing after data integration.

Big Data, Better Decisions: How does business intelligence drive change in the Chinese automotive market?

Tiger Lee WeihanSinotrust, China

Introduction

This paper shows the process that of generating an auto customer repurchase model, based on data warehousing after data integration. The model offers a new solution for the marketers to attract more customer loyalty in the booming after-sales market.

China has become the world's largest automotive market in the last four years, but only in the sales market. For most OEMS and dealers, new vehicle sales means a better market share and great revenue, while after-sales means the main...

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