AUTO BILD market barometer connectivity: The connected automobile is gaining momentum
Thomas SchindlbeckHappy Thinking PeopleNicolas Loose and Clarissa MoughrabiAxel Springer, Germany
Introduction
The AUTO BILD market barometer is the representative, annual study of Europe's biggest car magazine. In 2012 we focused on 'connectivity' – the topic that is one of the biggest opportunities as well as one of the greatest challenges for the automobile industry. From an online survey among 1,400 car drivers and from two additional online communities backed up by face-to-face explorations we derive a status-quo of the market as well as surprising...