Teens and screens: Five insights European brands should use in mobile campaigns
Bruce HoangOrange Advertising & Data
Recently, the UK Internet Advertising Bureau (IAB) Digital Ad Spend Report, conducted by the professional services group, PriceWaterhouseCoopers, revealed that mobile ad spend in the UK increased by 148% to £526m in 2012, up from £203.2m in 2011. This investment has helped drive UK digital ad spend up to a record high of £5.42bn in 2012, up from £4.81bn in 2011.
For the last five years, Orange, the telecommunications operator, has commissioned TNS, the research group, to carry out...