Gillette Mach3: You Shave I Shave
Prashant DesaiMediacom, BBDO, Weber, Encompass
Campaign details
Brand owner: Procter & GambleAgency: Mediacom, BBDO, Weber, EncompassBrand: Gillette Mach3Country: IndiaIndustry: Shaving productsMedia budget (USD): $1 - $3 millionChannels used: Branded content, Cinema, Events and experiential, Internet - display, Internet - search, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Public relations, Social media, Television
Executive summary
In India, Proctor and Gamble's shaving brand, Gillette, created a campaign featuring Bollywood actresses mounting...