Gillette Mach3: You Shave I Shave

Prashant Desai

In India, Proctor and Gamble's shaving brand, Gillette, created a campaign featuring Bollywood actresses mounting a "protest" against Indian men who favoured a stubbly look by refusing to wear lipstick or shave their legs until men shaved their faces.

Gillette Mach3: You Shave I Shave

Prashant DesaiMediacom, BBDO, Weber, Encompass

Campaign details

Brand owner: Procter & GambleAgency: Mediacom, BBDO, Weber, EncompassBrand: Gillette Mach3Country: IndiaIndustry: Shaving productsMedia budget (USD): $1 - $3 millionChannels used: Branded content, Cinema, Events and experiential, Internet - display, Internet - search, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Public relations, Social media, Television

Executive summary

In India, Proctor and Gamble's shaving brand, Gillette, created a campaign featuring Bollywood actresses mounting...

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