Brothers For Life: Twitter Army

The Brothers for Life, a non-profit organization which supports men in South Africa, wanted to create an impactful message on World Aids Day, based on the insight that the disease kills 1000 South Africans a day.

Brothers For Life: Twitter Army

Pepe Marais and Xolisa DyeshanaJoe Public South Africa

Campaign details

Brand owner: JHHESAAgency: Joe Public South AfricaBrand: Brothers For LifeCountry: South AfricaIndustry: Public healthMedia budget (USD): Up to $500kChannels used: Social media

Executive summary

In South Africa, Aids kills 1,000 people every single day. The Brothers for Life, a non-profit organization which supports men in the country, wanted to create an impactful message on World Aids Day, based on this insight, in spite of a limited advertising budget. Harnessing the power...

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