Al Serkal Avenue/Al Manzil School: Conversations

This case study describes how Al Manzil School, catering for special needs children in Dubai, created an innovative exhibition of its pupils' art to raise public awareness and money, and increase the children's own self-esteem.

Al Serkal Avenue/Al Manzil School: Conversations

DDB Dubai

Campaign details

Client Name: Al Serkal Avenue/Al Manzil SchoolBrand Name: Al Serkal Avenue/Al Manzil SchoolCity: DubaiCountry: UAECategory: Non-profit Organisations and Non-governmental Bodies

Campaign summary

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through beautiful works of art.

Conversations - an exhibition of their paintings gave them a platform to establish a dialogue with the world, while giving an opportunity to the world to peep into theirs....

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