Sported: Sport changes lives

This case study shows how Sported, a UK charity that uses sport to improve young people's lives, raised awareness in the run-up to the London 2012 Olympic Games.

Sported: Sport changes lives

Draftfcb UK

Campaign details

Client Name: SportedBrand Name: SportedCity: LondonCountry: United KingdomCategory: Invest in Youth

Campaign summary

Sported believe in the development of young people by engaging them in sports. They believe sport changes lives. The campaign set out to show how a small change in the context of young people's behaviour, or focus in the energy, could lead to very different life outcomes.

With very little financial resource at our disposal, we used strong copywriting throughout both the print and film campaign elements. Sported had very...

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