Fragile Childhood: Monsters
Havas Worldwide Helsinki
Campaign details
Client Name: Fragile ChildhoodBrand Name: Fragile ChildhoodCity: HelsinkiCountry: FinlandCategory: Non-profit Organisations and Non-governmental Bodies
Campaign summary
The Fragile Childhood began its activities back in 1986 and today it is an established campaign in Finland. The goal is to help children who suffer from parental alcohol misuse. This particular brief was to promote discussion about responsible parental alcohol use in society.
Finland has a long history of family problems caused by excessive parental alcohol consumption. It is a very controversial and current topic in Finland...