The last word from the East: The drivers of the digital revolution

This paper argues that the new battleground of the digital revolution, that of messaging, is being fought globally - rather than just in the US.

The last word from the East: The drivers of the digital revolution

Barney LoehnisOgilvy & Mather

"If you want to know the taste of a pear, you must change the pear by eating it yourself. If you want to know the theory and methods of revolution, you must take part in revolution. All genuine knowledge originates in direct experience." (Mao Zedong).

There is a new frontier of the digital revolution. For once this battle front does not emanate from the US alone. Does that mean that Asia is beginning to challenge America's digital dominance? Probably.

It will be a...

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