Media category adspend
Media took a 7.4% share of total global advertising spend in 2012, equating to US$43 billion. This represented an increase of 5.8% compared with 2011. Within the category, the majority of spend was for broadcasters on 60.4%, followed by newspaper and magazine publishers on 17.6%. Media adspend expanded fastest in the Middle East and Africa region, up 11.8%, and grew by 3.4% in Europe. Television took 68.9% of global media spending and dominated most markets. The exceptions were Japan, Germany and Canada, where media adspend was higher on print. The fastest-growing channel for the category was outdoor,...