Speed Read: Decoded – The science behind why we buy
Amanda PhillipsVolume
This Speed Read was originally published in Admap - May 2013 issue.
Decoded. The Science Behind Why We Buy examines the neuropsychological approach involved when a purchase decision is made and uses case studies to show marketers how to look beneath the surface and appeal to the subconscious
Is marketing an art form or a science? With Decoded,industry veteran Phil Barden seeks to nudge the debate in favour of the latter, with a compelling practitioners' guide to embracing the scientific....