Creative work sessions
Merry BaskinBaskin Shark
Merry Baskin of Baskin Shark looks at how agencies can encourage clients to take ownership and engage in the creative process earlier through effective tissue meetings.
"Have you ever had to suffer a tissue meeting? All of us in advertising have at some point, haven't we? For those that don't know what I mean, count yourself lucky!... Whoever came up with the completely stupid idea of tissue meetings should be taken out and shot." So opined Sir John Hegarty in his 2011 advertising memoir.
If you are one the 'lucky' ones and don't...