Tablet users beyond second screening

This USA TouchPoints analysis looks at usage habits of American tablet users aged 18-64 relative to a more general sample of the adult population.

Tablet users beyond second screening

Tablet users: Where are they now?

Much of the recent press in the media trades surrounding tablets has focused on the use of the device as a companion screen while viewing TV.

As part of a USA TouchPoints analysis of tablet users relative to a more general sample of Adults 18-64, we looked at a number of behavioral indicators to see how they indexed against the norm. One of those was the contextual variable of where tablet users are likely to be found at any point during the average week — with or without their...

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