New hope in harsh times: The Futures Company on the UK consumer outlook for 2013

A report from discussing the April 2013 wave of research from The Futures Company on the UK consumer outlook.

New hope in harsh times: The Futures Company on the UK consumer outlook for 2013

Joseph CliftWarc

New research, unveiled by The Futures Company at a briefing in London in April 2013, has picked out some glimmers of hope for British consumers – a group that has been hit hard by the global financial crisis over recent years.

Britons are, presenters suggested, coming to terms with their new and precarious financial reality and are showing increased resilience and self-confidence. Further, The Futures Company's analysis suggests that certain brands are tailoring their communications to match this changed consumer mindset.

The research...

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