Advocacy: What's our next move?

Daniel L. Jaffe

This article discusses potential legislative changes in the United States that could threaten the tax deductible status of advertising expenditure.

Advocacy: What's our next move?

Daniel L. Jaffe

New taxes on advertising could cost our industry billions of dollars

During the heat of the Watergate era in 1973, "Deep Throat" told Washington Post reporter Bob Woodward that to truly understand the scandal, he had to "follow the money." That advice is still relevant today as marketers face threats to their bottom line — in Congress and in several state legislatures — in the form of ad taxes.

For several months, President Obama and key members of Congress have been talking about corporate tax reform, including a reduction in...

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