The Peres Centre for Peace: Blood Relations
Rachel FriendBBR Saatchi & Saatchi
Campaign details
Brand owner: Peres Centre for PeaceAgency: BBR Saatchi & SaatchiBrand: Blood RelationsCountry: United Kingdom, Israel, Palestinian Territories, United StatesIndustry: Charities and voluntary organisationsMedia budget (USD): Up to $500kChannels used: Branded content, Cinema, Events and experiential, Internet - microsites, widgets, Online video, Other and ambient media, Public relations, Social media, Word of mouth and viral
Executive summary
For Israelis and Palestinians who have lost loved ones in the conflict to donate blood to...