The emergence of the Indian mid-life crisis
Kartikeya Kompella
There is a change sweeping through the 40 something males in the higher echelons (ranked A or B) of the Socio Economic Classification (SEC) in India. At marathons conducted across India one sees a large number of determined males in their early 40s running hard and competing with a passion. Gyms are replete with males in their early 40s trying to regain shape. Elsewhere you see large numbers of men buying expensive bicycles and joining cycling groups.
But it's not just a fitness buzz that's happening. Men in their...