This year, next year: The digital media landscape in 2013

This commentary on the digital media landscape looks at the changes that affect businesses, which in 2013 is focused on the current state and near future of video distribution and consumption.

This year, next year: The digital media landscape in 2013

This Year Next Year: Interaction 2013

Welcome to This Year Next Year Interaction 2013, our commentary on the current state of the digital media landscape. We write primarily for the benefit of the world's largest marketers. This is not intended to be an audit of the past year's events, but a perspective on the changes that affect all our businesses.

Our 2012 report focused on social media and the related changes in both marketing strategy and corporate behavior. This year our emphasis is on the current state and near future...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands