Chaos, collision and crowdsourcing - key trends from SXSW 2013

Sarah Shearman

This article discusses many of the core trends which defined South by Southwest Interactive 2013. Wearable technology, exemplified by Google Glass and Nike's FuelBand, was one notable hot topic, working alongside the advent of voice-recognition tools like Apple's Siri and motion-sensor technology such as Leap Motion to close the gap between the digital and physical worlds.

Chaos, collision and crowdsourcing - key trends from SXSW 2013

Sarah Shearman

Amid the vast crowds, noisy start-up marketing campaigns, free beer, barbecues and parties at South by Southwest Interactive in Austin, Texas, numerous cutting-edge ideas, new technologies and innovations emerged, ready to be discovered and interpreted. This year, wearable technology, personalisation, co-creation and chaos were some of the more prominent themes that stood out, all of which have implications for marketers wanting to be relevant in the digital age.

Digital and physical collide

The strongest theme to emerge from the event was how the digital and physical worlds are...

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