The last frontier of Asia: The potential of market research to drive economic and social development in Myanmar

Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this paper explores the growth opportunities in the country from three perspectives: the agency, the client and the consumer.

The last frontier of Asia: The potential of market research to drive economic and social development in Myanmar

Ron GaileyThe Coca-Cola Company, ThailandChris RiquierTNS, Singapore

Background

As the world continues on its path of uncertainty, failed economies and low growth, more and more companies and even governments are looking to bridge the financial "cliff" by investing in growth economies in the Asian and Latin American regions.

The focus for growth in Asia has traditionally been high base and rapid growth economies such as India, China, South Korea and the larger markets of South East Asia. The challenge...

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