Advertising pays: How advertising fuels the UK economy

This report argues that advertising adds at least £100 billion to UK GDP by increasing the level of economic activity and increasing the productivity of the economy; on average, £1 of advertising spend generates £6 for the British economy.

Advertising pays: How advertising fuels the UK economy

Foreword

By Gavin Patterson, CEO BT Retail and President, Advertising Association

Instinctively, when you work in advertising you understand its effects. Advertisers see at first hand how it promotes competition, spurs innovation and – most importantly of all, in the current climate – connects businesses with their customers.

But until now, those instincts have not been backed up with facts and consequently, I believe, advertising's potential to support growth is often overlooked. This report was commissioned to fill that void with an authority that goes way beyond the instincts of ad-land –...

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