The last word from the East: Mobility, the great democratiser
Barney LoehnisOgilvy & Mather
In pursuing the smaller detail, we can often miss the bigger picture and so it seems as brands and agencies gear up to face the mobile revolution. They understand it is important, but they mistakenly implement mobile tactics that masquerade as strategies and they fail to see the transformational opportunity that mobility offers businesses and consumers.
The answer to mobile's potential is nothing to do with devices and phones or mobile media; it has little to do with Android or iOS; it is only partially...