Lowdown: Social listening

Nadya Powell

The rise of social networks has sparked the development of social listening tools that can 'listen' to the conversations people are having, typically across Twitter, blogs and forums.

Lowdown: Social listening

Nadya PowellDare

Social listening tools are one of the many 'new shiny things' that have ridden on the back of the rise of social networks. Their aim is to 'listen' to the conversations people are having, typically across Twitter, blogs and forums and report useful information back. This information focuses on 'buzz'; how many people are talking about your product/service, where, whether it is positive or negative and the themes within the discussions. Obviously, getting the report back is half the story, it then needs to be analysed and utilised, for example, to inform marketing strategies...

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