Agency trends, cause marketing and the London Olympics: Business issues at Advertising Week Europe 2013

This report summarises presentations on general business, creative and branding from Ad Week Europe 2013, with speakers ranging from CP+B, WPP, the London Olympic Games and O2.

Agency trends, cause marketing and the London Olympics: Creative and business issues at Ad Week Europe 2013

Joseph Clift, Brian Carruthers and Kirran DhillonWarc

Issues surrounding new media touchpoints and their impact on the marketing industry dominated proceedings at Advertising Week Europe, a four-day festival held in London in March 2013.

That said, presenters also had many insights to offer on more general business issues, ranging from how brands can handle big events such as the London Olympics, reaching a youth audience, the future of the ad agency and the broader question of whether for-profit brands can...

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