How General Motors hears the voice of the customer - learnings from ARF Re:think 2013
Geoffrey PrecourtWarc
Lori Kneisler was puzzled by a bumper sticker she saw one morning in traffic on her way to work. Inside an oval, in black letters against a white background, was the simple message "26.2".
But, in truth, she didn't think much of it until she spotted another message - same black-and-white oval, same medium - with the notation "13.1". "I knew they were related, because they had the same design. The only thing that was different was the numbers. I was embarrassed...