Engaging influentials: Intel's connection with an audience of young artists

In this article, David Haroldsen, creative director of Intel's Creators Project, talks about how the company managed to engage with an influential audience of young artists through a tie-up with Vice Media.

Engaging influentials: Intel's connection with an audience of young artists

Geoffrey PrecourtWarc

At the penultimate session of the BRITE '13 Conference, sponsored by Columbia University's Center of Global Brand Leadership in New York, a true confession came from a brand thought leader: "It's hard being the bad boy of advertising."

David Haroldsen is creative director of Intel's Creators Project, a four-year-old global initiative co-sponsored by by Intel and Vice Media. In mission-statement language, this scheme "supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression." It has also yielded...

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